Our Story

Who are we at Simpliconnect? How did it all begin? And where are we going in the future? For us, it's all about customer engagement. Engagement has been the foundation of Simpliconnect's journey from our founder's roots in rural Iowa to your bottom line.

We put our 20-plus years of loyalty, rewards, and communications experience to work for you. At Simpliconnect, we reinforce customer engagement by enhancing relationships with customers, crafting promotions that will pay off, and using technology to make the whole process easy.


Our founder, Brent Harms, grew up on a family farm in Iowa and saw firsthand how powerful the concept of engaging with and rewarding customers for their loyalty could be to a business or brand. Since then, his passion for customer engagement has only strengthened. He has been active in connecting businesses with their customers throughout his 30+ years of entrepreneurial experience.

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Best Gas Station Rewards Program

Convenience Store Expertise

Other companies might serve many types of retail businesses. At Simpliconnect, we are focused on small to mid-sized C-store chains. We believe that what we do matters – assisting c-stores to be a thriving and fundamental part of their communities. We know this better than anyone dating back to our years when we went by the company name Tecmark. As Tecmark we were one of the pioneers of digital loyalty marketing for convenience stores offering access to mobile app technology powered by a solid loyalty platform. Our dedication to and expertise in the industry shows in our service, our ability to understand your needs, and our success in helping you enhance relationships with your customers.

Our Team


Brent Harms

Founder and CEO

Casey Huberty

Director of Sales
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Jessica Singewald

Client Success Manager

Kim Agudo

Client Success Manager / Onboarding Specialist

> Simpliconnect Core Values

At Simpliconnect, we are dedicated to living out our core values every day. We believe in serving every customer with these core values is the foundation for our success.

Tobacco Scan Data Experts
Positive attitude
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Do the right thing
Best Convenience Store Loyalty Programs
What We Do Matters
Loyalty Rewards Partners
Passionate customer focus
Best Convenience Store Loyalty Program
Pride in work and life

Our Trusted Partners

Acumera BW
Crsys BW
Cybera BW
Enable C-Store BW
Petrosoft BW
Skupos BW
Soulo-logo BW
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